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BALANCED SCORECARD: TRANSLATED STRATEGY INTO ACTION
by KAPLAN, ROBERT S.;NORTON, DAVID P.

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ˇ@ISBN 9780875846514
ˇ@Subject BUSINESS & FINANCE
ˇ@Publisher HARVARD BUSINESS SCHOOL PRESS
ˇ@Publication 1996
ˇ@Edition Hardcover
ˇ@Version Original
ˇ@Description Here is the book ˇV by the recognized architects of the Balanced Scorecard ˇV that shows how managers can use this revolutionary tool to mobilize their people to fulfil the companyˇ¦s mission. More than just a measurement system, the Balanced Scorecard is a management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achieving long-term strategic goals. This book provides the management system for companies to invest in the long term ˇV in customers, in employees, in new product development, and in systems ˇV rather than managing the bottom line to pump up short-term earnings. It will change the way you measure and manage your business..
 
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