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18 IMMUTABLE LAWS OF CORPORATE REPUTATION: CREATING, PROTECTING & REPAIRING YOUR MOST VALUABLE ASSET
by ALSOP, RONALD J.

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SPECIAL PRICE: HK$ 208.00


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¡@ISBN 9780749445713
¡@Subject BUSINESS & FINANCE
¡@Publisher KOGAN PAGE UK
¡@Publication 2006
¡@Edition Paperback
¡@Version Original
¡@Description In this illuminating study of that vital element of doing business ¡V corporate reputation ¡V veteran journalist Ron Alsop recounts numerous tales from household names such as Starbucks, McDonald¡¦s, Coca-Cola and Microsoft. With 85 per cent of companies interviewed believing that reputation can have a major impact on business performance, this book shows you the benefits of a good reputation and the consequence of a bad one, as well as how to measure reputation and nurture a good one. Alsop provides 18 laws, drawn from years of experience, covering every aspect of corporate reputation.
 
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