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PUBLIC RELATIONS IN ASIA PACIFIC: COMMUNICATING EFFECTIVELY ACROSS CULTURES
by DEVEREUX, MARY M.;PEIRSON-SMITH, ANNE

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ˇ@ISBN 9780470824306
ˇ@Subject BUSINESS & FINANCE
ˇ@Publisher JOHN WILEY
ˇ@Publication 2009
ˇ@Edition Hardcover
ˇ@Version Original
ˇ@Description Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the worldˇ¦s fastest expanding economy. It is a carefully-drawn road map for all manner of entities, for profit and not-for -profit on how to establish and maintain effective relationships with their numerous stakeholders. It is a must-have for those interested in public relations careers and a first -rate refresher for the established professional.
 
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